Tour planning

10 easy ways to promote your tour

Pictures by EF student traveler!

Whether your tour is exploring the vibrancy of San Francisco, walking along the historic streets of Rome, or venturing anywhere else in the world, you and your travelers are in for an unforgettable experience.

All you need to do now is start spreading the word! To help, we reached out to a few of our Tour Consultants who love partnering with educators to get students excited about their upcoming tour. Here are some of their tried-and-true methods for promoting travel at school:

1. Host a student interest meeting
Whether virtual or in-person, this is one of the best ways to get students excited. Talk about your destination, share lots of photos, and make sure students know how to pass along information to their parents. Want to take your meeting to the next level? Add music, decorations, or snacks from your tour location. (Trust us, food always works wonders.)

2. Hold a parent meeting
The best way to promote your trip is to invite parents to an informational meeting. This is your chance to showcase all the incredible sites their kids will see and give parents a chance to ask questions. To spread the word about your parent meeting, chat with your Tour Consultant. They have a wide variety of materials and ideas to ensure your meeting is well-attended.

3. Recruit a Student Travel Ambassador
Know someone who’s already super excited about your trip? Great! Invite them to play an even larger role in promoting travel at school. They can help spread news about meetings and generate excitement among their friends. This lets you focus your attention on other tour aspects—plus, your Student Travel Ambassador gets the opportunity to take on a leadership role, make their resume stand out, and perhaps even fulfill volunteer or community service hours.

4. Tell your colleagues
Lean on your fellow educators when promoting your trip—especially those who are chaperoning! By getting teachers involved from a wide range of subjects and extracurricular activities, you’ll expand your reach to even more students.

G. Crescoli/ via Unsplash

5. Pitch a story to your school or community newspaper
Both parents and students use the school or community newspaper to keep up-to-date on school events. Whether you want to place an ad in the paper or talk to a reporter about your story, we’re here to help. In fact, if this is something you’d like to do, we’ll take care of most of the work! Just talk to your Tour Consultant to learn more.

Davis Vargas/ via Unsplash

6. Show off photos from a previous tour
You know what they say: A picture is worth 1,000 words. Print out photos and tape them to the walls, put together a PowerPoint presentation, or send pictures via email. By showing just how much fun previous travelers had, you’ll entice even more students to sign up for your next adventure. (Plus, you’ll probably just enjoy reliving all of those fond memories!)

7. Create a sense of community with an online group
By creating an online group for your trip—such as a Google Classroom, Facebook, or WhatsApp group—you’ll have an easy place to keep travelers and parents updated on all things tour-related. Post pictures from previous trips, then encourage current travelers to share what they’re doing to get ready this time around. And, if you’re ever looking for travel tips to keep your group engaged, just check out the rest of EF’s blog or Instagram.

8. Bring in tour alumni
Students value the opinions of their friends and classmates. So, talk to some of your past travelers and ask them to share their experience at your next parent meeting.  It adds a personal touch and helps potential travelers and parents see what a powerful impact the trip will have on them.

9. Leverage your school website
Parents often use a school’s website to stay up-to-date with what’s going on at school. Ask your IT department to add information about your upcoming trip, and let travelers know to get in touch with you if they want to learn more.

10. Hang posters in high-traffic areas
Your Tour Consultant will send you personalizable posters where you can add information about your tour and parent meeting. All you have to do is hang them up in highly visited areas around your school!

Want more tips and ideas to promote school travel? No problem! Just give your Tour Consultant a call and they’ll be happy to help you figure out the best way to spread awareness about your tour.

Topics: Recruitment

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