The backpack’s great, but how else is EF working toward a sustainable future?
We’re so glad you asked. In 2021, we launched the EF Forest Initiative, a project to create and conserve forests around the world. In the EF Forest Initiative’s first years, we’ve been planting trees with Eden Reforestation Projects, a nonprofit organization that engages local communities in planting, maintaining, and guarding previously deforested areas. Eden helped us launch in Kenya, Madagascar, and Mozambique, selecting one site in each country to be an EF Forest that we sponsor and fund. As of April 2023, local community members had planted 6,250,135 mangrove trees on our behalf.
We selected Eden Reforestation Projects as our first EF Forest partner because of its mission to restore healthy forests while creating economic opportunities in rural communities worldwide. Eden provides fair-wage employment to local community members, hiring and training them to plant trees, build the infrastructure that supports them, and guard against illegal logging, poaching, and other threats.